the library initiative

I don't know about you but I love the library as a kid. The smell of the books, the hours book-browsing without feeling the pressure of some high-end book store employee breathing down my neck, the limitless possibilities of adventures! :) I would've loved it even more if it looked like this:




For nine years, Michael Bierut has led Pentagram's work on the Library initiative! It was a "visionary effort" to build new school libraries in the 5 boroughs of NYC. Talented architects designed them, private companies donated books/funds, and Pentagram provided graphic design, signage, wayfinding and a masterbrand.



“We were trying, on a corny and simple level, to say ‘this is a library with a surprise inside,’” Bierut tells us. “I also like any logo that works when typed in any font (or at least any font with caps and an exclamation point).”

Head here for more pictures!